Decades of Wheels Museum Grand Opening
Decades of Wheels is a car and motorcycle museum opening on Route 66 in Baxter Springs, KS, in October 2018. Leah Shafer was brought on board to help launch their efforts, acting as the communication manager. Work thus far and to come includes:
Writing all SEO-optimized copy on the website, decadesofwheels.com
Collaborating with graphic designer to create the site
Creating and coordinating social media: Facebook, Twitter, and Instagram
Writing and distributing press releases
Reaching out to local, national, and international media
Coordinating all communication efforts for grand opening weekend
Gathering analytics from website and social media to measure organic and paid efforts